As we continue to get deeper and deeper into this age of virtual meetings, digital work and social media – job applications are evolving to use these tools to better prospect candidates and reach a wider candidate pool.

If you haven’t already heard of Tik Tok, Tik Tok is a social media application that allows users to create short-form videos up to 3-minutes long and share them online. The app is quickly risen in popularity over the past few years, mostly due to its uniquely competitive algorithm, which functions much differently to other social-sharing apps like Facebook or Instagram. 

In the past few months, Tik Tok has debuted a beta version of Tik Tok Resumes – which allows companies to post job postings on Tik Tok, and accept candidate applications in the form of short-form video. Companies like Target, Chipotle and even Nascar are testing out the platform. 

While Tik Tok resumes is a unique alternative to the traditional cover letter and resume – there are a few pros and cons to this method.

In this blog post, we’ll be sharing our opinion on some of the “pros” of Tik Tok resumes. 

It’s a Great Way to Flex your Creative Muscles!

  • By nature, Tik Tok Resumes is going to be most beneficial for those in creative fields. It’s highly unlikely that an accounting firm or IT company is going to be posting their open roles on Tik Tok (but you never know!). 

It’s an Easy Alternative to Writing a Cover Letter

  • For some people who aren’t great writers or aren’t great at articulating their accomplishments via pen and paper (or a keyboard and computer screen), Tik Tok Resumes can be a great alternative to showcasing their skills and talents in a way that feels more natural to them. 

It allows companies to immediately see who the most eager and passionate candidates are

  • For many candidates applying for their dream job, taking the extra step in making a video resume can really help set you apart from the less interested “easy apply” candidates. 

It helps entry-level candidates put their best foot forward

  • Naturally, a lot of entry-level candidates are Gen Z, which means they’re probably already very familiar with the Tik Tok platform. A lot of the time, entry-level candidates have a hard time pushing through the white noise and landing their first role post-grad with little-to-no experience. Tik Tok resumes really caters to those entry-level candidates and allows them to show off their best qualities and attributes, in a way that makes sense to them. 

If you found this interesting, stick around for next month. We’ll be digging a little deeper into Tik Tok Resumes and sharing some of the potential “cons” from staffing agency’s perspective. See you next month!